Mitt Romney is going to lose…if he doesn’t change his game.

WHY MITT WILL LOSE

Mitt Romney is making a fundamental failure in his campaign. He’s challenging President Obama, a candidate who is far more charismatic, and will carry most of the left by defualt.  He’s pitted himself against the person of Obama, and frankly, I hate to break it to Mitt Romney, but I don’t think he has what it takes to win that popularity fight.

HOW MITT CAN WIN

There is a way Mitt Romney can win.  And ironically, it could be the recent drought that could edge him over into the White House.

Mitt Romney needs to not focus so much on President Obama, as crazy as that sounds.  And turn his guns on another target. Congress!

Mitt Romney trails President Obama in ‘likeability’ polls. But Congress trails both men by an abyssmal level.  And this should be where Mitt Romney should play his cards. Romney should point to the recent drought, and point to the fact that Congress went on recess and did NOTHING.

Fostering the disdain for Congress (11% approval rating) that Americans currently has may not seem like a way to win a presidential election.  But think about it…exemplify Congress’ failure to act, failure to accomplish. Exclaim how Congress failed to do what was needed in regards to the recent unprecedented drought the likes of which haven’t been seen since the 50’s or even the Great Depression era of the dustbowl.  Expound that this was a time for Congress to act, not recess…

Okay, so now you’ve hit Congress. Almost every American can join you on this front.  Now, after he’s gotten a large portion of America to agree that Congress is a BIG issue, and a large part of our problem. He merely needs to come out and exclaim “And America needs a President who not only is able to work with Congress, but to lead and encourage Congress to get the job done!”  You turn the entire political race into a one issue race.  It’s no longer about guns, gays, whatever. Instead you’ve made it about one thing “Congress and the Economy STUPID!” 

Essentially saying that Congress isn’t getting it done, and you need a President who can lead Congress into getting it done. And denounce President Obama as just not having shown he has that ability.

In doing so, Mitt Romney should even avoid partisanship. There is enough blame to go around and for both parties.Romney should be open and admit “My party is to blame too.  It’s one thing to debate a social issue that Americans are divided over. But I think all Americans would agree with me, when it comes to dealing with an emergency or unusual event, such as the drought that has struck a large portion of our farmers and ranchers this year, politics should be set aside and the issue addressed. Not recessed!”

I believe this strategy will have a far better chance of getting Romney elected to the President. If he keeps facing President Obama on a diversity of issues he will lose. He is losing. He needs to make this a one issue race, and show he is the man for that issue.

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Published in: on August 9, 2012 at 2:05 pm  Leave a Comment  
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