Even CNN.com admits that when it comes to guns, it’s all about women these days. I have a feeling that in 30 years, guns may be like college, more women will own and practice with them than men.
But gun manufacturers need to shape up their image. Too often the marketing is “shiny guns, big boobs”. This = BAD MARKETING.
You want to hit it out of the park…I’d do an add campaign showing a “soccer mom” in various stages of life. Serving lunch to her kids, picking the kids up from soccer, etc, etc. All while wearing a concealed carry firearm, and photoshopping the image with translucency to show it beneath her garments. Don’t go super hot, go for chic mom appearance. I think that will hit it out of the park.
Also, start modifying your inventory. More adjustable rifles. Ruger…WHY THE HECK have you not released an adjustable stock 20 gauge shotgun? You think the LCP sold like hotcakes. What one gun can you hunt everything from pheasant to deer, and use for self defense. Put in the arms of a 6ft tall man or a 10 year old girl. Seriously, this is the gun that DOES NOT EXIST – BUT SHOULD!!!
- 80% of firearm retailers reported increase in female customers in 2012
- 22%/28% of Florida/Texas carry permits are held by women. (The latter up seven fold in the last decade.)